that referenced
Third, the promotional‑products industry embraced PopSockets as a low‑cost, logo‑bearing item that would be out in public for hours on the back of people’s phones. “They want to put their logos on our products and give them away as gifts or somehow get them into people’s hands,” Barnett says. He distributed tens of thousands of units through that channel alone, all before the company spent meaningfully on traditional marketing.
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