While more frequent ad breaks are not likely to surprise many viewers based in the U.S., it’s a significant departure from how commercials have traditionally featured in soccer elsewhere. Soccer games are played in two 45-minute halves. Halftime breaks have long been considered fair game for advertisers, but the changes at this year’s World Cup will effectively split the games up into quarters, as FIFA’s hydration breaks are scheduled for the 22nd-minute mark regardless of weather.
“There are incredible experiences that you can get, maybe in smaller companies, maybe in a slightly different region, maybe in a slightly adjacent category. After a stint there, you would be super valuable.”
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Фото: Christian Hartmann / Reuters
Фото: Станислав Красильников / РИА Новости
Популярная российская блогерша пожаловалась на тяжелый развод и расплакалась20:49